SEO 101

Starting to work on the eezyimport.com website to improve its organic search, meaning I want to get this website to the first page in Google without paid campaigns.
So first steps this week were to pay for the Yoast plugin, which enables me to connect the website to different searches such as Google and Baidu and also recommends what should be improved for the SEO to work better with the search engines robots.
So, next week would be